Profile_BIO

This is me and my dog, Diego (yes, we share the same name), doing what’s probably our favorite thing in the world—enjoying a lazy Sunday morning coffee together.

I'm a Graphic Designer with advanced Creative Direction studies from UAL - Central Saint Martins in London. Since childhood, I've been seeing the world through a viewfinder, constantly composing scenes. Photography is my passion—it shapes how I perceive the world and fuels my creative process. My mind is always in motion, overflowing with concepts—some of which make me nervous, and others that push creative boundaries. My superpower? Turning complexity into clear, impactful ideas, inspired by Bauhaus principles. Curiosity drives me forward.

Professionally, I resist strict definitions—I'm a "Thermomix" of the creative universe, blending disciplines and roles to generate meaningful results. Over the years, I've worked as a Creative Director and Art Director for brands like Nestlé, Benetton, Caixabank, Mandarin Oriental, and Levi’s in Europe. In the U.S., I've collaborated with leading pharmaceutical companies, including AbbVie, Merck, Astellas, Bayer, and Allergan, helping them develop strategies, campaigns, and visual identities.

I thrive on solving problems through creativity, whether it's building brands, designing campaigns, or conceptualizing events. Let's connect and see how I can help bring your vision to life.

Get in touch.

© Diego Macchi 2024 - All Rights Reserved