Onsen

For Onsen, a premium hot tub brand, I was tasked with creating a brand identity that transcends a simple logo and visuals. Inspired by the Japanese concept of "Onsen," which emphasizes holistic well-being, the goal was to build an entire philosophy around the brand. The identity had to evoke luxury, elegance, and a deep connection to nature, while remaining rooted in simplicity and purity.

Partnering with Solcre (solcre.com), we developed a brand identity that reflected Onsen’s core values. The project included the construction of the brand's symbol and a color palette that emphasized the elements of water, air, earth, and fire. We focused on capturing the essence of well-being, ensuring the brand conveyed a sense of luxury, pleasure, and sophistication, all while preparing for international market expansion.

Key deliverables:

- Brand symbol inspired by the natural elements
- Comprehensive color palette reflecting the purity and elegance of the brand
- Visual identity aligned with the core philosophy: "Immerse into Nature"

instagram: @onsenuy