El Almacén de Especialidades

El Almacén de Especialidades is a premium food brand that offers a curated selection of high-quality products, from specialty grains to plant-based ingredients. The challenge was to create a brand identity that reflected the concept of a modern pantry filled with exclusive, carefully sourced items. The goal was to convey tradition, authenticity, and a premium feel while staying accessible to a broad audience.

The brand name, inspired by traditional Spanish stores, evokes a sense of nostalgia and quality, while the visual identity highlights the uniqueness of the products. By blending a clean, elegant aesthetic with earthy tones, we successfully crafted a brand that resonates with conscious consumers seeking wholesome, specialty foods.

Key deliverables:

- Brand name and identity concept inspired by the heritage of traditional Spanish “almacenes”
- Visual identity balancing modernity with tradition
- A comprehensive brand system that reflects the premium nature of the products

@EAE - Elalmacén