Granamor

Granamor is a unique entry into the Uruguayan specialty food market, offering a line of hemp-based products that promote balanced nutrition. The brand name, Granamor, is derived from the essence of the brand—love for a healthy, balanced diet, with the hemp seed as its heart and core.

The brand identity is centered around this concept, combining the symbolism of a hemp seed with that of a heart. This visual synthesis reflects the core values of the brand: a deep connection to nature, wellness, and nourishment. The result is a clean, powerful identity that stands out in the market, conveying both love and the purity of its natural ingredients.

Key deliverables:

Brand naming inspired by the core idea of love and hemp as the seed of life
Symbolic visual identity merging a heart and a hemp seed
Comprehensive brand strategy that positions Granamor as a leader in healthy, hemp-based foods

instagram: @Granamor.uy