Tap Tap

Taptap is an influencer management agency that bridges the gap between brands and social media creators. In collaboration with Solcre, we developed the brand identity for Taptap, a dynamic and youthful agency targeting markets in Uruguay and Paraguay. Our goal was to create a visual identity that resonated with both influencers and large brands, inspiring trust and highlighting Taptap's position as a serious player in the digital marketing landscape.

The identity revolves around the concept of the "like" icon, a token of value in social media. We designed a recognizable, modern brand that conveys collaboration and connectivity, crucial for Taptap's mission of linking influencers with their ideal audiences.

Key deliverables:

Brand symbol inspired by social media interactions (double tap/like)
A fresh, visually impactful color palette and typographic system
Tone of voice that appeals to both influencers and brands

Website: @solcre